I am looking at the printing involved on a prescription pill bottle.  The markings are black and printed on a white and light blue background.  The surface is sticky paper, which is wrapped around the bottle.  The surface is smooth to the touch.  The words CVS/pharmacy are the only markings not black, they are printed in red on the top.  CVS’s branding always has the name in red, but it also makes the name stand out.

There are two columns of printed information.  If the sticker were laid out flat and read from left column to right column (how I, reading in English, would read it) I would read first what I consider to be the back of the prescription, and second the front.  So putting the sticker onto the cylindrical bottle is part of its functionality, although if it were flat it would not be incomprehensible (and possibly my eye would be drawn to the larger, bolded font of the right “front” side first anyway) and it wouldn’t be useless either.

The markings are all about information.  Much of it is pedestrian.  There’s my full name, the address of the CVS I used, my address, the store phone number.  The information for me that I need to actually check the bottle for is how many pills to take at once (at least that’s something I needed when I first started taking them), and how many refills are left.  How many pills the user is supposed to take is in some of the biggest writing.  I’m guessing to prevent overdosing.  The refill information is in a smaller font.  A lot of the words and names and in all capital letters.  The bolded parts include my name, the drug name, the store phone number, and the Rx#.  Also slightly bolded on the back are the Date Filled and Discard After information.