Media and Literacy Studies

In Dyson’s article, she argues that media and childhood cultures have been ignored by most literacy theorists, and by not ignoring them herself will help educators “better understand children’s motivations and concerns and better recognize and appreciate their resoures and challenges” (326).  Judging by the fact that the average American child watches about 28 hours of television a week, it seems like media would influence all aspects of their lives, including their learning.  Do you think that the lack of attention this is given by literacy theorists could still allow for accuracy in studying literacy, or do you believe that media is too central to contemporary childhoods to be ignored, as Dyson does?